Ezylivin Studios

Mother’s Day Gift Guide

Vol. 1

E-Commerce Marketing, Production, Art Direction, Digital Marketing.

The pandemic shifted consumer shopping, as a result, e-commerce became the go-to digital solution. Convenience and easy navigation became crucial to our decisions. Brands expanded their reach for brand awareness and we executed against those needs bringing a new audience of women of color to market.

Mother’s Day 2021 was the perfect opportunity for us to create an activation for mothers and women to shop with ease and safety. Our first gift guide, volume 1, spanned across fashion, beauty, sports, wellness, and tech. This is a moment for women to discover, shop, and purchase products from innovative brands tailored to their taste. For easy navigation, we produced and categorized the interests of these women into four verticals; Sports(Outdoors), Beauty, Vibes, and Host. 

The trick was to make the experience simple and easy for them to purchase. We built and executed a custom landing page with a purchase experience in just 3 clicks. 

Results

• 68% of consumers visited the agency website directly to discover products and brands to shop.

• Garnered 121.6k impressions with over 57k reach on our agency Instagram account.

• We reached millenial women color(our biggest audience), ages 25-34, making up 63% of our demographic.

• Gained over 1900 likes on the posts across the five categories averaging about 380 likes per post.

• The campaign was promoted outperformed in four markets on Instagram; NYC, LA, Lagos, and Paris.

• New York was the most engaged market with 36.4% campaign reach.